1. Identify Your Main Goal
Sounds simple, right? And yet when you visit some blogs it is so hard to figure out what is it they are trying to accomplish. Blogs littered with multiple banner ads, Google AdSense, multitude of dynamic widgets placed in what seems like random order.
Does the description above resembles your blog?
The fact is, too much clutter on your blog doesn’t help you achieve your goal, but actually prevents you from it! The simplest way to do a “usability” test of your blog is to ask friends or family members to visit and tell you about their experience. If they tell you that it looks messy, they’re probably right. It’s hard to achieve a perfect balance when monetizing our blogs and this is where identification the site’s main goal comes into place.
Identify One Single Action you want your visitors to take:
- An affiliate product sale that pays great commissions and directly related to your niche
- Subscription Form to your email list
- Sale of your own product
It should be ONE single action you want your visitors to take. One that would be most beneficial to you as blogger and rewards you for what you provide towards your niche. Once you main goal is identified, find a few more secondary goals. The idea here is to not overwhelm the visitor, but offer choices besides your main offer.
2. Force The Action
- Main Offer – be sure you place it where it will be visible from EVERY single page on your blog and above the fold. This is one action you stand to benefit from the most. You should make the main offer clearly visible and accessible.
*TIP: Top left corner get the most clicks! Don’t be shy about it – it is your reward for your great content!*
- Secondary Offers – they should be easily found, but still below you main offer. The sidebar is a perfect location or just below the post, integrated into template files. It helps you present your readers with choices and gives you more chances to earn while still making your main offer most prominent.